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Strategies For e-Business

Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the dot.com phenomenon as well as the dot.bomb` disasters? This important new textbook offers a framework for comprehensive e-business strategy formulation based on rigorous add business education link manager reciprocal and time-proven concepts from the field of strategic management, adapted to the specific context of e-business. Ideal for MBA students, upper-level undergraduates add business education link manager reciprocal and practitioners, Strategies for e-Business provides the reader with tools for analysing 28 original case studies, examining how companies have developed add business education link manager reciprocal and implemented electronic add business education link manager reciprocal and mobile commerce strategies. The cases are contributed add business education link manager reciprocal and researched by acknowledged experts add business education link manager reciprocal and have been chosen to represent a range of industries including banking, retailing, media, education, manufacturing add business education link manager reciprocal and advertising in Europe add business education link manager reciprocal and beyond. Strategies for e-Business is packed with a treasury of timely add business education link manager reciprocal and insightful international case studies, the very best concepts from academics, add business education link manager reciprocal and powerful prescriptions for practising managers who wish to navigate the world of e-business without the hype. This highly readable book is clearly the culmination of years where Jelassi, in particular, has remained at the forefront of making e-business particularly relevant to the practising manager, gleaning deep insights from case research on how firms use e-business to gain competitive advantage, add business education link manager reciprocal and his own leading academic research. Professor Andrew Boynton, Director of the Executive MBA, IMD Lausanne This textbook is a great resource for everybody who is active in e-business. The comprehensive case studies outline the new pillars for success: a solid business model add business education link manager reciprocal and well-founded strategy adapted to the unique characteristics of the digital world. Philipp Justus, Managing Director, eBay Germany I have used several of the case studies that Jelassi has produced in Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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The Young Entrepreneur's Edge

It seems like these days, whenever you look at a newsstand, at least one major business magazine has a cover story about a wildly successful entrepreneur in his or her 20s or 30s. That's not surprising when one considers that one out of every five small-business owners in America is under 35, add business education link manager reciprocal and that more young people are starting businesses than ever before. Right now, in college dorm rooms add business education link manager reciprocal and their parents' garages, the next generation of Sam Waltons, Bill Gateses, add business education link manager reciprocal and Michael Dells are hard at work. "If you are ever going to take risks in exploring your career options, this is the absolute best time to do it," says 26-year-old entrepreneurial expert Jennifer Kushell."Why wait until you have a semi-stable corporate job add business education link manager reciprocal and major financial obligations to discover that you hate your career add business education link manager reciprocal and need to make a big change?" Kushell is the ideal mentor for young people thinking about taking the plunge. Her very successful Young Entrepreneurs Network educates teens add business education link manager reciprocal and twentysomethings in 40 countries about forming their own companies. A born entrepreneur -- her father add business education link manager reciprocal and aunt are leading experts on franchising add business education link manager reciprocal and trademark licensing, respectively -- Kushell presided over her own company's growth while attending college full-time. Her book draws on her invaluable hands-on experience:"It's not so much a how-to-start-a-business book as it is a how-to-cope-with-life-while-starting-and-succeeding-in-your-own-business book," the author says."All I can say is that this is the real deal, the real story." With wit, candor add business education link manager reciprocal and exuberance for her subject, Kushell gives practical add business education link manager reciprocal and personal insight from a young entrepreneur's point of view to help new business owners get through their first few years. The book"also teaches you tricks of the trade that you can rely on to compete successfully in a business world with people twice your age add business education link manager reciprocal and companies God-knows-how-many-times-as big," she adds. T... Copyright (C) Muze Inc.
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